A Realtor’s Guide to Navigating the Summer


A Realtor’s Guide to Navigating the Summer

40% of real estate homes are sold in the summer months, and as we discussed earlier this week, the summer is a great time to sell a house.

That being said, Realtors need to be ready to handle the influx of new business, with buyers flocking to showings ready to snap up their new home in the summer sun.

So, as the old adage goes, if you fail to prepare…prepare to fail. But don’t worry, because here are some of the things you can do as a Realtor to take the summer months in your stride.

  1. Use technology to get (and stay) ahead

Some people in the industry show a reluctance to change with the times and adapt their practices to include technology. Now might be the time to get engaged in social media, establish a slick and simple website that explains who you are and what you do, or even experiment with email marketing tools like BombBomb that help you stand out in an inbox. Stay up to speed on the latest tech trends – it will help you manage your time and broaden your appeal to potential clients.

  1. Get to know a builder!

Diligent networking can help you develop connections with people in industries that could deliver a steady stream of listings – and maybe even some new friends! If you get to know builders in the area, then you’ll wind up with new listings even if the inventory of houses for sale happens to be low.

  1. Keep track of your past clients

We are now several years removed from when the economy took a massive downturn in 2006 and 2007, which impacted the real estate market dramatically. Those who had to sell their houses then could well be back in the market again. With short-sales from that time no longer featuring on credit histories, the market could see an influx of buyers this summer. Reach out to those you have done business with in the past, because your past clients might be your next clients.

Keep these things in mind and have a great summer.

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